Los Angeles Film Festival

Brand Identity Development

The LA Film Festival is a celebration of independent film-making, held in Los Angeles. Established in 1995, the Los Angeles Film Festival is a creative hub that showcased independent and international films. The Identity system was inspired by the different aspect ratios utilized through film history. The forms make reference to the different aesthetics that pertain to film.


︎︎︎ Logomark
Logo mark is inspired by the anatomy of a Film roll (sprockets) combined with the elements of the different film ratios utilized in the film inustry. (specifically the 35mm, 1.85:1)



︎︎︎ Posters


︎︎︎ Stationary
︎︎︎ Tickets

︎︎︎ Program Booklet
Booklet highlights and features some of the ongoing events and important screenings.

︎︎︎ Social Media Feed
Social Media platforms such as Instagram became a leading source of marketing. No better way to advertise the revitalization of the Los Angeles Film Festival than on a social media platform.