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AUSTIN JEONG
GRAPHIC DESIGNER

  1. Los Angeles Film Festival ︎︎︎ Brand Identity
  2. Go Uplift ︎︎︎ Campaign & Identity
  3. The Shape of Water ︎︎︎Styleframes
  4. Aim to Press ︎︎︎ Print & Exhibition
  5. Mind Games ︎︎︎ StyleFrames
  6. Call of Duty ︎︎︎ Motion

Experiments ︎︎︎
Info ︎︎︎

Los Angeles Film Festival

Brand Identity Development

The LA Film Festival is a celebration of independent filmmaking, held in Los Angeles. Established in 1995, the Los Angeles Film Festival is a creative hub that showcases independent and international films. The Identity system was inspired by the different aspect ratios utilized throughout film history. The forms refer to the different aesthetics of film.

︎︎︎ Logomark
The logo mark is inspired by the anatomy of a Film roll (sprockets), combined with elements of different film ratios used in the film industry. (specifically the 35mm, 1.85:1)





︎︎︎ Posters

︎︎︎ Stationary
︎︎︎ Tickets
︎︎︎ Program Booklet
The booklet highlights and features some of the ongoing events and important screenings.
︎︎︎ Social Media Feed
The Los Angeles Film Festival extends its identity across social media, promoting films, events, and festival culture.



︎︎︎ Applications


︎︎︎ Spatial